On Saturday, July 9th Vega had its First Annual Bike Ride at the base of the beautiful Wasatch Mountains of Utah. Besides being an absolutely gorgeous and sunny day for biking, the bikers were excited about meeting Brendan Brazier. Brendan Brazier is one of only a few professional athletes in the world whose diet is 100 percent plant-based. He’s a professional Ironman triathlete, bestselling author of The Thrive Diet (Penguin, 2007), and the creator of an award-winning line of whole food nutritional products called Vega. He is also a two-time Canadian 50km Ultra Marathon Champion.
Brendan is recognized as one of the world’s foremost authorities on plant-based nutrition. He is a guest lecturer at Cornell University and teaches an eCornell course called The Plant-Based Diet and Elite Athleticism.
It was really exciting meeting Brendan. He is a very humble guy for all that he has accomplished!
I was also able to meet the Vega Representative here in Utah-Tyler Hunt. Tyler did an excellent job overseeing the activity and making sure everyone had what they needed.
Brendan kicked off the bike ride with a Welcome Speech at Whole Foods Market Highland Drive, and the Vega team sampled pre-work out Vega Sport drinks to the participants. The bikers started at the Whole Foods in Cottonwood Heights, Utah.
The group cycled to the Whole Foods Market Sugar House store to power up and meet even more riders in Salt Lake City.
The riders then met for the Wellness Seminar and Book Signing at 12pm, held at the NEW Whole Foods Market Trolley Square store- Salt Lake City. All the participants were given a Vega swag bag, at the end of the ride with samples, a water bottle & Vega T-Shirt!
The seminar was awesome! To learn more about Brendan and a plant-based diet follow his Thrive in 30-30 days to optimum health and vitality. After signing up you will receive a new message in your email every day for 30 days. I have been enjoying reading these messages.
This event was a lot of fun. I was able to hand out samples of the Vega bars, shakes and answer the bikers questions. My mountain bike is in St. George, Utah, so I wasn't able to actually ride with the bikers this time, but they looked like they had a lot of fun:)
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